All work and no play makes Matthew dull and boring. Or does it? Mark Twain said; “It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt.” I guess I am about to remove all doubt or earn your confidence.           You be the judge.           Mr. Twain certainly was clever, but in the world of marketing and selling your products and services, you and I don’t have the luxury of either keeping quiet; or no one will know that we have anything to sell; or removing all doubt by sending bad messages through poor marketing; making things worse by injuring our image or brand.           Read this page and maybe you will judge me the fool and I won’t likely hear from you again. Or, maybe you will choose to test me further and contact me about helping your business dramatically increase profits.           However, this is my personal website, so you can get to know more about just who is Matthew Fiorenza.  For services offered by my Sales & Marketing Firm visit www.FindingPrime.com. There you will learn how I can help you find more customers and clients so you can make more money.           62 Words that summarize this website below           This site is so you can get to know me, Matthew Fiorenza, a little more personally. I hope if you hear about some of my experiences you will understand what helps me shape my methods and strategies I will use to help you earn more money. Also, so you can start to determine if we are a good match to work together.           17 years in 20 seconds (or less)           It’s sufficed to say I’ve worked since pre-teen on. One of my first jobs was shoveling ice into buckets for only 25₵ per bucket (and in the winter). No I didn’t grow up during the depression era, I am 42 years old, but my father did, and he instilled a strong work ethic of earning your own way.           If you don’t think a strong work ethic is important, it’s quite likely you have not been in charge of managing people who are supposed to generate results, and on time.           Don’t worry, Mom made sure there was plenty of time to have fun, learn compassion and the importance of helping others who need it.           East, West, North & South - 25 years of experience           I am fortunate to have lived and worked in Boston, Los Angeles, San Diego, and to travel to work with clients all over the USA as well as Canada, ON, AB, BC. I currently live in Florida, but my work takes me everywhere. And it makes a difference...           From these experiences I have learned that there are nuances in every culture that affect the way different companies, cultures and people process sales and marketing messages (important for local marketing).           Company culture also affects the way companies fulfill what they sell (important if you sell locally or nationally). These nuances are very important when it comes to niche markets.           A company’s culture has the largest impact on how its buying public sees it, because it is reflected in every touch point you have with your customers and clients, (this is really your brand).           The fundamentals of good sales and marketing apply everywhere and it’s a good idea to use proven strategies. But that’s 98% of the equation. It’s paying attention to the other 2% that are the nuances that make you and your company unique, which can often affect 98% of the result.           Understanding what these intangibles are has helped me to quickly apply proven direct response strategies to my clients businesses resulting in the generation of millions of dollars in new revenue for them.           I can also share with you strategies that are working in different industries that might not have been tried in yours. This gives you a leg up on the competition because you are learning from outside your industry and not just doing what everyone else is doing.           The real life experiences that lead me to this point include all types of selling and marketing. I have more than just theory pass on , I’ve done it! (Years of doing – years of helping others like you do better)           For B2B (business to business) sales I sold high and low priced products and services. My experience includes selling when I have had to drive to client’s locations and having them come to my location. I have also worked closing six figure solutions over the telephone to Fortune 500 companies.           My B2C (business to consumer) sales include both low and high priced products and services. In both B2B and B2C, I have most often been in straight commission arrangements. Some of the products and services I have sold were one time sales, while others required ongoing account management and up selling. When inbound leads were not enough (in some cases there weren’t any), I generated my own leads through cold calling over the phone and by cold calling in person door to door.           Years of successful Direct Response Marketing Campaigns           I have worked helping companies sell and market their products and services locally, nationally, and internationally.           Direct mail, database marketing, online and offline as well as many other forms of marketing and advertising are all part of the strategies I have employed for others and my own business over the years.           It’s this combination of sales and marketing experience that has allowed me to create marketing campaigns that compel customers to respond to my client’s offers, and build the sales process for their sales teams to convert those prospects to sales.           This combination of sales and marketing experience has also given me the ability to bring together both the sales and marketing efforts of any company in a way that strengthens the overall effectiveness of both departments producing even greater results.           Where am I right now?           Well, looking for you really. My main focus outside of trying to find the time to play with my kids, or go out to dinner with my wife, is to work with select clients who I can help develop marketing systems that will generate more leads, and sales systems that will convert those leads to sales.           Where are you right now? Does your business need more leads? Do your salespeople need a better method to close those leads? Do you think your business, or the people who work for your company could perform exceptionally with the right systems and some training on how to run them?           If you need help improving or developing sales and marketing programs please feel free to contact me at 1-352-527-7123 or email me at: Matthew@FindingPrime.com.           Learn more about the services I provide when you visit my company website at www.FindingPrime.com . Sincerely, Matthew Fiorenza PS: Here are my services that you can take advantage of.   Development of sales and marketing systems. Writing sales and marketing copy for sales letters, websites and all promotional literature.  Customized training solutions and campaign management.